Since 2013, more than 20,000 adopters have shared Love Stories detailing all the ways their pet changes their life to help give more than $5.8M in grant awards to the animal welfare organizations that make these adoption matches possible.
You can share your Love Story by Sept. 20 for a chance to earn up to $100,000 for the organization you adopted from!
Winners will be announced during the 2021 Holiday Season.
2020 Winning Stories
Previous Winning Stories
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2019 Winners (Click to Expand)
Volunteers for Muskegon County Animal Control: Pound Buddies Rescue
$1,000 winner
Submitted by: Angela
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2018 Winners (Click to Expand)
Montgomery County Animal Care and Adoption Center
$5,000 winner
$25,000 People's ChoiceSubmitted by: Marilyn
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2017 Winners (Click to Expand)
FRONT STREET ANIMAL SHELTER
$100,000 winner
$10,000 People's Choice WinnerSubmitted by: Teresa Howell
UPPER PENINSULA ANIMAL WELFARE SOCIETY
$50,000 winner
$10,000 People's Choice WinnerSubmitted by: Kim Randolph
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2016 Winners (Click to Expand)
barcs - baltimore animal rescue and care shelter
$5,000 and People's Choice winner
Submitted by: Claire Giambi
golden beginnings golden retriever rescue
$25,000 and People's Choice winner
Submitted by: Katherine Scardasis
Help Make Your Organization's Wishes Come True
All animal welfare organizations in the U.S. are invited to participate in the Love Stories grant campaign. Learn more about how to encourage adopters to share their Love Stories, ensure your organization has completed all eligibility requirements and hear tips from Petco Love team.
Frequently Asked Questions
If you have any questions, please refer to the FAQ.
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Submission FAQs (Click to expand)
Q: WHO CAN SUBMIT PETCO LOVE STORIES?
Any person over the age of 18 (or under the age of 18 with parental/guardian consent) who has adopted a pet from a U.S. based animal welfare organization can submit their Petco Love Story to earn a grant award. Please note that the pet must be currently living.Q: WHEN CAN I SUBMIT MY LOVE STORY?
Adopters can submit stories February 1 – September 20, 2021 at noon CST. However, due to the timing of the contest and review requirements, we can only guarantee that the first 10,000 Love Stories will be fully reviewed and considered for the campaign. We encourage all to submit Love Stories in the campaign early to assure consideration.Q: WHAT SHOULD THE STORY BE ABOUT?
Your Love Story should describe how your adopted pet has made your life better and should be a celebration of the love you share with your pet. Stories can range from the simplest things that bring more joy to life each and every day to the one-of-a-kind, extraordinary stories. Big or small, show how your pet has significantly changed your life for the better.
Remember to tell a story rather than simply reciting facts as they happened. Quality storytelling and supporting photos or videos will make your submission stand out from the rest. You may wish to reach out to the animal welfare organization that you adopted your pet from so they can assist you with crafting your story and obtaining quality photos and/or video for your submission.
Q: MY PET PASSED AWAY, CAN I STILL SUBMIT HIS/HER STORY?
We are deeply sorry for the loss of your pet and offer our heartfelt condolences. For the Love Stories campaign, all story submissions must be written about a pet currently living in your home.Q: I AM TRYING TO LOGIN TO SUBMIT MY STORY BUT I CANNOT REMEMBER MY PASSWORD.
Please use the password reset button on the login screen.Q: I SUBMITTED A STORY LAST YEAR, BUT DID NOT WIN. CAN I SUBMIT AGAIN?
Absolutely, please review some of our winning stories from last year to see what makes a winning story stand out.Q: MY STORY WON AN AWARD IN A PRIOR YEAR – AM I ELIGIBLE TO WIN AGAIN?
A: Stories about the same pet are not eligible to win; however, we encourage prior winners to share stories about other pets that were not featured in the original winning story.Q: CAN I SUBMIT MORE THAN ONE STORY?
First, thank you for adopting more than one pet. However, due to the large number of submissions anticipated, we are asking adopters to limit submissions to one story per household.Q: CAN I SUBMIT A STORY ABOUT MORE THAN ONE PET?
Yes, you can submit a story that includes information about more than one pet but you must single out the name of one pet and the animal welfare organization you adopted him/her from.Q: CAN I MAKE CHANGES TO MY LOVE STORY AFTER I SUBMIT IT?
No, you cannot make any changes or additions once your story is submitted. You can however make as many changes as you wish while your story is in draft mode.Q: CAN PETCO LOVE EDIT MY STORY?
Yes, we reserve the right to edit all stories submitted for brevity or clarity before being published as a winning story. We also reserve the right to edit any photos or videos submitted with the story prior to publishing.
Please click here for applicant terms and conditions.Q: WHAT TYPES OF PETS CAN I SUBMIT A LOVE STORY FOR?
You can submit a story about any companion animal that you have adopted from an animal welfare organization.Q: WHAT TYPES OF PHOTOS SHOULD I INCLUDE?
All story submissions should include a minimum of four photos including one photo of the pet by themselves, and one photo of you and your pet together. Additional photos can include your pet with the whole family or a photo that further supports your story. The expression ‘a photo is worth a thousand words’ definitely applies during the Love Stories campaign. Great photos can tell a story by themselves, so submit photos that express the point of your story.When creating file names for the photos in your submission, please use the name of the pet you are nominating as the photos’ file name (e.g. bella.jpg, bella2.jpg). Additionally, be sure to use high-resolution images. Most cell phone cameras are capable of taking great photos. Be sure to submit photos that are clear and of the highest quality possible. The system will accept most image file types including gif, jpeg, jpg and png.
Please do not submit photos that contain watermarks or text/graphics overlaid on the image. Collage images and/or images with added borders, etc., are not preferred.
Q: CAN I INCLUDE VIDEO WITH MY STORY SUBMISSION?
Yes, while not mandatory, we do encourage you to submit a video to illustrate your story. A great video can help your submission stand out from the rest. For example, your video can include a 60 second clip looking into the camera and sharing additional details about how your pet has changed your life for the better. The system will accept video file types including AVI and MP4, and there is no limit to video length, although we recommend no more than five minutes. Please ensure that you have the license for any music and or photos included with your video. We reserve the right to edit your video.Q: I AM A PETCO EMPLOYEE. AM I ABLE TO SUBMIT A STORY ABOUT AN ANIMAL THAT I ADOPTED FROM AN ANIMAL WELFARE ORGANIZATION?
We are always happy to see Petco employees adopting pets, and we thank you for choosing adoption. Petco employees are eligible to submit stories and win grant awards for their animal welfare organization but are not eligible to receive the Petco shopping spree prize.Q: HOW MANY STORIES WILL YOU ACCEPT?
Petco Love will accept all stories submitted during February 1 – September 20, 2021. However, due to the timing of the contest and review requirements, we can only guarantee that the first 10,000 stories will be fully reviewed and considered for the campaign. We encourage all to enter Love Stories early to assure consideration.Q: WHAT QUALIFIES AS AN ANIMAL WELFARE ORGANIZATION?
Petco Love grants funds to qualified, U.S. based animal welfare organizations. Organizations include municipal or government animal shelters and nonprofit 501(c)(3) organizations such as humane societies, SPCAs and foster-based rescues. To be eligible to receive an award, nominated animal welfare organizations must complete the adoption verification for submissions, an annual Petco Love partnership application and a grant application.Q: WHAT CONTACT INFORMATION SHOULD I SUBMIT FOR THE ANIMAL WELFARE ORGANIZATION?
It is important that you contact the animal welfare organization you adopted your pet from and inform them that you are submitting a Love Story to Petco Love Stories campaign, giving their organization an opportunity to win a substantial grant. Ask them for the direct email and phone number for their Executive Director/President or someone who can verify the adoption and respond immediately along with their organization Tax ID. Your animal welfare organization may be willing to assist you with your story or help you obtain high quality photos and/or video for your submission.Q: HOW CAN I BE SURE MY STORY IS SUBMITTED?
When you have completed the required tasks, please be sure to click “Review & Submit” and the final “Submit Your Application” button to ensure that your submission is eligible for review. You will receive an email confirmation that your story was submitted successfully.
If you experience any technical issues that are not answered in these FAQs, please contact us at holidaywishes@petcolove.org.
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Animal Welfare Organizations FAQs (Click to expand)
Q: HOW DO I VERIFY AN ADOPTION?
Your organization will receive an email for each verification needed. Login to Petco Love Partner PortalPartner Portal, identify the adoption under the menu “Pending Verifications”, verify and submit. All verifications are due by September 30th.Q: SHOULD I WAIT FOR ALL OF THE STORIES TO BE SUBMITTED BEFORE COMPLETING OUR APPLICATION OR SHOULD I SUBMIT RIGHT AWAY?
No, you do not have to wait, and we encourage you to submit your application as soon as reasonably possible (and definitely before the September 30th due date).
Organization InstructionsQ: HOW CAN I ENCOURAGE OUR ADOPTERS TO SUBMIT STORIES?
Download the Love Stories toolkit which contains sample social media posts, a template email, a template press release and more customizable marketing assets. You can also offer assistance to your adopters by helping them obtain quality photos and/or video to support their stories and by reviewing their stories.Q: IS MY ORGANIZATION STILL ELIGIBLE IF WE RECEIVED A GRANT EARLIER THIS YEAR AND HAVE AN OPEN FOLLOW-UP REPORT?
Yes – your organization could be eligible. The Love Stories campaign does not fall under our normal grant cycle, so any outstanding grant follow-ups or applications will not impact eligibility for a grant.Q: HOW WILL I KNOW IF AN ADOPTER HAS SUBMITTED A STORY ON OUR BEHALF?
Petco Love has requested that the adopter provide a contact email in his/her submission for someone at your organization to verify the adoption and submit organization information. If the adopter has provided a contact, an email will be sent to this contact with information on how to verify the adoption and submit your organization’s information. If no contact has been provided or if the email to the organization is undeliverable, we will contact your organization if the story submission is a finalist. We encourage you to provide your adopters with a preferred contact name, email and your organization’s tax ID number to include on their submission. You can look up the tax ID number here.Q: I RECEIVED MULTIPLE EMAILS ABOUT LOVE STORY SUBMISSIONS. DO I NEED TO ENTER OUR ORGANIZATION’S INFORMATION AGAIN?
You do need to verify each adoption, but you only need to submit your organization’s application once. The verification and application may be found on our Partner Portal.
Organization InstructionsQ: CAN OUR ORGANIZATION HAVE MORE THAN ONE WINNING STORY?
Yes, it is possible that multiple entries could result in more than one grant award for your organization! Additionally, there are grant awards ranging from $5,000 to $25,000 for the top five organizations with the most valid story submissions.Q: I’M A SERVICE OR THERAPY ANIMAL ORGANIZATION WITH AN INCREDIBLE STORY, CAN SOMEONE ENTER A STORY ON OUR BEHALF?
If your organization pulled the pet featured in the story from an animal shelter and trained the service or therapy animal and made the match, you may be eligible to win a grant award.Q: HOW CAN I RECEIVE A GRANT AWARD UP TO $25,000 FOR THE MOST VALID SUBMISSIONS?
If your organization is one of the top five organizations with the most valid Love Story submissions, you will be eligible to receive a grant award up to $25,000. To be considered valid, story submissions must meet the guidelines, duplicate submissions will not count, and all adoptions must be verified in Petco Love Partner Portal by the adoption organization. Organizations must also have completed the partnership agreement and the Love Stories application.
Top 5 Organizations with the Most Valid Submissions Will Receive:
One (1) First Place: $25,000
Two (2) Second Place Winners: $10,000 each
Two (2) Third Place Winners: $5,000 eachQ: I STILL NEED HELP. HOW CAN I GET IN CONTACT WITH YOU?
If you experience any issues that are not answered in these FAQs, please contact us at holidaywishes@petcolove.org. -
Winner Selection & Prizes FAQs (click to expand)
Q: WHO WILL DECIDE WHICH ORGANIZATIONS ARE SELECTED TO RECEIVE LOVE STORIES GRANTS?
Petco Love will have a dedicated team responsible for reviewing submissions. Winners will be chosen based on the sole and absolute discretion of Petco Love.Q: WHAT ARE THE PRIZES FOR THE LOVE STORIES GRANT CAMPAIGN?
Petco Love will grant approximately $750,000 in grant awards to winning animal welfare organizations while Petco will grant a shopping spree to the adopters in the amounts specified below:Grand Prize:
$100,000 grant award for the animal welfare organization
$1,000 Petco shopping spree and a prize pack including a pair of BOBs from Skechers for the adopter2nd Prize Winners:
$50,000 grant award for the animal welfare organization
$500 Petco shopping spree and a prize pack including a pair of BOBs from Skechers for the adopter3rd Prize Winners:
$25,000 grant award for the animal welfare organization
$250 Petco shopping spree and a prize pack including a pair of BOBs from Skechers for the adopterRunner-ups:
$5,000 or $10,000 grant award for the animal welfare organization
$100 Petco shopping spree and a prize pack including a pair of BOBs from Skechers for the adopterThe organization with the most valid submissions will also receive a grant award of $25,000.
Q: WHEN WILL THE WINNING ANIMAL WELFARE ORGANIZATIONS BE ANNOUNCED?
Petco Love will make its final decisions regarding Love Stories grants in December.All winners will be listed on the Love Stories website once the winners have been announced publicly. Petco Love may contact the animal welfare organization and adopter directly to coordinate involvement in any media or publication of winners.
Please note, Petco Love may use photos or highlight Love Stories prior to the determination of the final winners, but such use of stories or photos during the course of this campaign does not imply a winning entry.
Q: WHAT IS THE PEOPLE’S CHOICE AWARDS COMPETITION
This is an opportunity for the public to vote on their favorite winning stories. This will give the winning organizations the chance to receive additional grant funding up to $25,000. Following the announcement of the winning organizations in December, the public will have the chance to vote online for their favorite stories.
Top 5 Vote Recipients Will Receive:
One (1) First Place: $25,000
Two (2) Second Place Winners: $10,000 each
Two (2) Third Place Winners: $5,000 eachParticipating organizations will receive a toolkit to help them promote the competition. Only one vote per story will be recorded. Voters must verify their email address to vote and be in the United States. The voting site will be accessible in December. Offering incentives for voting, paying for votes or voting on behalf of another person is not permitted. Petco Love reserves the right to remove fraudulent votes and disqualify organizations from the People’s Choice voting.
Q: IF MY STORY AND THE ANIMAL WELFARE ORGANIZATION IS SELECTED AS A WINNER, WHEN WILL I RECEIVE MY PRIZE?
Both the adopter and animal welfare organization of any winning submissions will receive the shopping spree and grant check before December 31, 2021. People’s Choice award winners will receive additional grant awards by January 31, 2022.
Powered in Partnership with BOBS from Skechers
Join Petco Love and BOBS from Skechers in saving animal lives across the U.S. When you purchase BOBS from Skechers, a donation is made to Petco Love to help shelters save animal lives nationwide.
